Articles2022-05-25T15:34:46-05:00

Change the Conversation

By Paul Reilly “If you don’t like what’s being said, change the conversation.” Don Draper, Mad Men Although Draper’s comments refer to managing public opinion, it equally applies to salespeople. Customer-focused sellers help decision [...]

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What Makes You Different?

By Paul Reilly Imagine you are in a room with two of your competitors. You’re selling the same exact product and all three companies look the same and offer similar value. Then the decision [...]

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