Persuading the Unpersuadable

By Paul Reilly “It isn't the mountains ahead to climb that wear you out; it's the pebble in your shoe.” Muhammad Ali is referring to the everyday distractions that take us off course—those little [...]


Degrees of prospect satisfaction

100 degrees is twice as hot as 50 degrees. Right? Actually it is wrong. There is no absolute zero, only degrees of hot and cold to consider. The same flaw is present when we determine [...]