Upcoming Public Seminars

Value-Added Selling

ON-SITE: June 27 - 28, 2023  (8:30 AM to 4:30 PM each day) 

In a competitive market, differentiation is key. What sets you apart from your competitors? Why should customers buy from you? How can you get them to return to you, again and again? What if I told you that you can compete aggressively and outsell the competition while maintaining your profitability? It’s possible through Value-Added Selling, a customer-oriented philosophy focused on adding value, not cost; and selling value, not price.

In this training, Paul Reilly will introduce you to Value-Added Selling and demonstrate how and why this is a viable go-to market strategy for your organization.

Value-Added Selling teaches you how to think about selling. Your conceptual grasp of the Value-Added Selling will give you a competitive edge over salespeople who simply go through the motions. Value-Added Selling teaches you to…

  • Think like customers;
  • Sell your total solution; and
  • Pursue new business while focusing on the retention and growth of existing business.

Value-Added Selling is a total-solutions approach that teaches salespeople to look beyond the core-commodity product. This unifying sales philosophy is for the entire sales force—veteran and rookie alike. Because Value-Added Selling is a primer for professional selling, new salespeople learn a business philosophy to launch their careers. For veteran salespeople, Value-Added Selling is a shot-in-the-arm refresher of what made them successful while learning new ways to sell their total value.

Selling Through Tough Times (New Content)

This tone-setting module introduces participants to the inspirational and practical message of hanging tough mentally and hanging on to profit in tough times. You fight this battle on two fronts. One, you fight it on the streets with your knowledge and skills. Two, you fight it in your mind—your thinking, and your attitude.

Here are the topics covered in this module:

  • Identifying three mistakes salespeople make in tough times
  • Understanding buyer concerns in tough times
  • Embracing the tough-times attitude
  • Supporting and selling strategies for tough times

After this training your salespeople will be able to:

  • Discuss how to overcome the top mistakes salespeople make in tough times;
  • Describe concerns buyers have in tough times;
  • Detail ways to mentally prepare for tough times; and
  • Describe how to protect existing business in tough times.

ON-SITE two-day training agenda

Fee for the Value-Added Selling public seminar: $1,950.00 per participant
Register below.

ON-SITE Training Location:
Tom Reilly Training
171 Chesterfield Industrial Blvd.
Chesterfield, MO  63005
(St. Louis area – Airport code: STL)

Public Seminar Registration

Complete the form below or call (636) 778-0175 to register for our next ON-SITE public seminar. Upcoming seminars and dates shown in the dropdown boxes below.