We help salespeople compete more profitably by selling value, not price.

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Tom and Paul Reilly are literally the guys who wrote the book on Value-Added Selling.

Tom began his ground-breaking research in this area in 1981. That year, Tom founded his company—now Tom Reilly Training—dedicated to training salespeople and their managers in the principles of selling their total value. Paul Reilly joined the effort in 2013 and is lead trainer and president of Tom Reilly Training. Paul’s contributions have added generational context to this value-added message of hope.

Paul Reilly’s presence in the global training circuit, written contributions to numerous trade magazines and online publications, and co-authorship of Value-Added Selling 4th Edition (McGraw-Hill 2018), has solidified his place as an authority on Value-Added Selling.

Our motto is simple:
“Add value, not cost; sell value, not price!”

Value-Added Selling Book

Value-Added Selling

(4th Edition)

The global, go-to guide that started the Value Selling Revolution – now updated for today’s market.

In these seminars, you will learn how to compete more profitably by selling on your total value, not price. We will provide valuable tools and insight to creating and implementing a value-added sales culture.

Upcoming Public Seminars

Value-Added Selling:

August 21 - 22, 2024

Coaching for Sales Success:

2024 dates TBD

“Under Promise and…”

By Paul Reilly Overdeliver. You likely completed this phrase without having to see it. It’s common to under promise. It happens often. “I may be ten minutes late to the meeting.” Then you show [...]

Our articles provide organizations with value-added content helping them compete more profitability.

A Few of Our Clients

A Few of Our Clients

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