Tom and Paul Reilly are literally the guys who wrote the book on Value-Added Selling.
Tom began his ground-breaking research in this area in 1981. That year, Tom founded his company—now Tom Reilly Training—dedicated to training salespeople and their managers in the principles of selling their total value. Paul Reilly joined the effort in 2013 and is lead trainer and president of Tom Reilly Training. Paul’s contributions have added generational context to this value-added message of hope.
Paul Reilly’s presence in the global training circuit, written contributions to numerous trade magazines and online publications, and co-authorship of Value-Added Selling 4th Edition (McGraw-Hill 2018), has solidified his place as an authority on Value-Added Selling.
Our motto is simple:
“Add value, not cost; sell value, not price!”
The Milk Run…Has Run Dry
By Paul Reilly For decades, salespeople meticulously reviewed their territories, identified key targets, and scheduled efficient, recurring visits. This approach, often called the "milk run," mirrors the days when milk was delivered to homes [...]
Our articles provide organizations with value-added content helping them compete more profitability.
