The Fleeting Focus of Summer

By Paul Reilly “To be everywhere is to be nowhere.” — Seneca (Roman Philosopher, 65 AD) Seneca could’ve had the summer months in mind when he said this over 2000 years ago. Is it just [...]

2022-06-17T10:18:02-05:00

3 Tips to Thwart Cheap Competitors

By Paul Reilly “Your competition offered a better price and we’re considering their proposal.” Does this sound familiar? Every seller has experienced this scenario. Oftentimes, sellers don’t know how to respond. Sellers think, “How could [...]

2022-05-25T15:34:12-05:00

ARE YOU PLUSSING YOUR CUSTOMER EXPERIENCE?

By Paul Reilly Walt Disney was a fanatical innovator. In the 1940’s, Walt created a term that became synonymous with improvement and enhancement—plussing. Walt was obsessed with plussing the customer experience. In Pat Williams’ book, [...]

2022-01-28T12:56:43-05:00

Stop Discounting in Tough Times

By Paul Reilly A recent article in Inc. Magazine suggested that “discounting is for dummies.” The article even mentions Warren Buffett’s philosophy on pricing. Although Buffett is a hands-off executive with his company, he is [...]

2021-12-16T12:31:18-05:00

The Worst Four-letter F-word is…FREE

By Paul Reilly Buyers are addicted to free. Buyers want free delivery, free installation, free samples, free warranties, free maintenance. Subscription-based companies often offer a "freemium" option to entice buyers. "Free" is bad business. The [...]

2021-05-19T11:07:09-05:00