3 Tips to Thwart Cheap Competitors

By Paul Reilly “Your competition offered a better price and we’re considering their proposal.” Does this sound familiar? Every seller has experienced this scenario. Oftentimes, sellers don’t know how to respond. Sellers think, “How could [...]

2022-05-25T15:34:12-05:00

ARE YOU PLUSSING YOUR CUSTOMER EXPERIENCE?

By Paul Reilly Walt Disney was a fanatical innovator. In the 1940’s, Walt created a term that became synonymous with improvement and enhancement—plussing. Walt was obsessed with plussing the customer experience. In Pat Williams’ book, [...]

2022-01-28T12:56:43-05:00

Stop Discounting in Tough Times

By Paul Reilly A recent article in Inc. Magazine suggested that “discounting is for dummies.” The article even mentions Warren Buffett’s philosophy on pricing. Although Buffett is a hands-off executive with his company, he is [...]

2021-12-16T12:31:18-05:00

The Worst Four-letter F-word is…FREE

By Paul Reilly Buyers are addicted to free. Buyers want free delivery, free installation, free samples, free warranties, free maintenance. Subscription-based companies often offer a "freemium" option to entice buyers. "Free" is bad business. The [...]

2021-05-19T11:07:09-05:00

More Meetings Please

By Paul Reilly Something is happening. Over the past month, my office has received an influx of requests to speak and train at LIVE (face-to-face) events. As an extroverted people person, you could imagine my [...]

2021-04-08T13:54:27-05:00

First, Do No Harm

By Paul Reilly The Hippocratic Oath dates back to the Greek physician, Hippocrates. The original oath is over 2500 years old. The most recognizable words in that oath are, “First, do no harm”—an obvious yet [...]

2021-04-01T11:46:22-05:00