Articles2022-05-25T15:34:46-05:00

Change the Conversation

By Paul Reilly“If you don’t like what’s being said, change the conversation.” Don Draper, Mad MenAlthough Draper’s comments refer to managing public opinion, it equally applies to salespeople.Customer-focused sellers help decision makers achieve their desired [...]

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YOU CAN’T MOTIVATE SALESPEOPLE

By Paul Reilly“I wish my salespeople were more motivated. They just seem apathetic and complacent. How can we better motivate our sales team?”That’s what this passionate sales leader shared on a recent discovery call. He’s [...]

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What Makes You Different?

By Paul Reilly Imagine you are in a room with two of your competitors. You’re selling the same exact product and all three companies look the same and offer similar value. Then the decision [...]

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