What Is The First Principle of Selling?
By Paul Reilly “You boil things down to the most fundamental truth…and then reason up from there.” — Elon Musk on First Principles Interview In this interview, Musk explains how to use the concept of [...]
Stop Discounting in Tough Times
By Paul Reilly “The manager has just one business. His equation tells him that if he prices a little too low, it’s not that serious. But if he prices too high, he sees himself screwing [...]
Does Messaging Matter in Tough Times?
By Paul Reilly On April 20, 2010, the British Petroleum (BP) Deepwater Horizon rig exploded, spewing oil into the ocean. This event was the largest marine oil spill in the history of the petroleum industry. [...]
Are You Carrying Your Share of the Load?
By Paul Reilly If you ask any St. Louisan, “What is St. Louis famous for?” you would receive a myriad of responses: St. Louis-style ribs, St. Louis-style pizza, world-class baseball, Anheuser-Busch, etc. However, the most [...]
The Fog Will Lift Soon
By Paul Reilly Torrey Pines is arguably one of the most beautiful courses in the world. It sits upon a cliff overlooking the Pacific Ocean. The views are breathtaking. This “hallowed” ground is a [...]
Are You an Explorer or Exploiter?
By Paul Reilly In uncertain times, are you better off exploring new opportunities or exploiting existing opportunities? Before answering this question, consider this analysis of nearly 2,500 fishing expeditions. In this two-year study, researchers Shay [...]