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So far studio2108 has created 102 blog entries.

Brand Preference and Personal Loyalty

By Tom Reilly, author of Value-Added Selling (McGraw-Hill, 2010) I like Dell computers. I ride Harley-Davidson motorcycles. I drink Michelob Ultra. I prefer these brands over others. Am I loyal to these brands? Not really. [...]

2017-08-25T10:59:34-05:00

Resolve To Make More Calls in 2015

by Tom Reilly Writers scribble a thousand words per day for years to learn their craft. Marathon runners log hundreds of miles to prepare for a 26 mile race. Musicians rehearse four-minute songs for hours [...]

2017-08-25T13:00:30-05:00

Overcoming Call Reluctance

by Tom Reilly “I've been absolutely terrified every moment of my life - and I've never let it keep me from doing a single thing I wanted to do.” Georgia O’Keeffe, 20th-century American Artist and [...]

2017-08-25T12:51:42-05:00

7 Terrible Sales Lines That Have to Go

by Paul Reilly It’s no secret that salespeople have been given a bad rep. Many organizations will remove the word “sales” from their titles. They are called account managers, territory managers, consultants, etc… One [...]

2017-08-25T10:33:11-05:00

The Psychology of Decision Making

by Tom Reilly The heart has reasons reason cannot understand. (Blaise Pascal) For the past couple of years, I have invested my professional study time in the fascinating and emerging field of neuromarketing. It is [...]

2017-08-25T14:15:14-05:00

How Not To Close the Sale

by Paul Reilly I recently heard a story about a salesperson trying to close a sale. He tried the old “IQ close.” He said, “This option makes the most sense; in fact, this is the [...]

2017-08-25T10:23:04-05:00

Your True North

by Tom Reilly The meridian that runs from the South Pole to the North Pole is True North. True North is necessary for accurate navigation. Unlike Magnetic North, it is fixed. Straight-line navigation to a [...]

2017-08-25T14:44:47-05:00