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So far studio2108 has created 102 blog entries.

The Power of Humble Service

By Tom Reilly Your stage may be small. Your part may be minor. Your audience may be few in numbers. Your work may go unnoticed and underappreciated by most people. Your difference may be [...]


The Best Response to a Price Objection

By Tom Reilly, author of Crush Price Objections Money is always a better conversation to have with customers than price. Price is a product feature like the height, weight, color, packaging option, lead time, [...]


Stop Cutting Your Price

By Tom Reilly, author of Crush Price Objections Words are, of course, the most powerful drug used by mankind. Rudyard Kipling Words matter. Words hurt. Words heal. Words destroy a sale. Words make a sale. [...]


Keep It Simple, Salesperson

By Tom Reilly “Keep It Simple Stupid.” Kelly Johnson, founder of Lockheed’s famed “Skunk Works,” coined the acronym KISS to describe this design priniciple. His team designed the SR-71 Blackbird, a long-range strategic reconnaissance aircraft, [...]


De-Commoditize Your Product

By Tom Reilly, author of Value-Added Selling A commodity is a product differentiated only by its price. If the only thing that differentiates you from the competition is price, you have more than a pricing [...]


Audacious Sales Goals

By Tom Reilly “Often audacity, not authentic talent, confers fame on an artist.” Julia Cameron, The Artist’s Way Audacity is a delicious word. It tastes good to say it. It sounds as bold as [...]


Aggressive Salespeople

By Tom Reilly, author of Value-Added Selling The art and science of picking winners has been around since the first horse race. Picking sales winners is no different. Testing for selection is a billion [...]


To Succeed, Embrace Growth

by Tom Reilly, author of The Humility Paradox “A musician must make music, an artist must paint, a poet must write, if he is to be ultimately happy. What a man can be, he [...]


Selling With Trust

By Tom Reilly Trust is the currency of all good relationships. If two people like each other, trust each other, and want to do business, they will work out the details and price is a [...]