By Tom Reilly
“Often audacity, not authentic talent, confers fame on an artist.” Julia Cameron, The Artist’s Way
Audacity is a delicious word. It tastes good to say it. It sounds as bold as it feels. Julia Cameron was writing about the importance of the leap of faith artists must take in pursuit of their art.
Salespeople take leaps of faith every day in pursuit of their goals. So, it makes sense to have audacious goals—big, hairy sales goals that make your blood race through your veins and your bones itch. This is a good time of the year to think about your sales goals.
Audacious sales goals are achieved one quarter at a time, one month at a time, one week at a time, one day at a time, one sale at a time, and one sales call at a time. This is limited objectives selling. It means taking the immediate, next best step that moves you closer to your goals. It means that you must take positive action each day toward your goals. By and large, salespeople have one of two reactions to sales goals. They are either energized by the challenge or demotivated by the enormity of what they see. Worry is what people do when they are not engaged in positive action.
The immediate, next best step is positive action. It is moving yourself closer to where you want to be. There are no big dreams without bold action. Bold action is decisive action. It is focused effort. It means taking that next bold step that moves you closer to your audacious sales goals.