By Paul Reilly Walt Disney was a fanatical innovator. In the 1940’s, Walt created a term that became synonymous with improvement and enhancement—plussing. Walt was obsessed with plussing the customer experience. In Pat Williams’ book, [...]
By Paul Reilly A recent article in Inc. Magazine suggested that “discounting is for dummies.” The article even mentions Warren Buffett’s philosophy on pricing. Although Buffett is a hands-off executive with his company, he is [...]
By Paul Reilly It is 116 degrees in Las Vegas, so the pool seems like a logical choice. My conference finished early, so I enjoy some downtime. From the pool, I watch Italy defeat England [...]
By Paul Reilly Jon Rahm is currently the third best golfer in the world. Last weekend, he withdrew from the Memorial Tournament, missing out on his chance to win $1.67 million. Rahm tested positive for [...]
By Paul Reilly Buyers are addicted to free. Buyers want free delivery, free installation, free samples, free warranties, free maintenance. Subscription-based companies often offer a "freemium" option to entice buyers. "Free" is bad business. The [...]
By Paul Reilly Something is happening. Over the past month, my office has received an influx of requests to speak and train at LIVE (face-to-face) events. As an extroverted people person, you could imagine my [...]
By Paul Reilly The Hippocratic Oath dates back to the Greek physician, Hippocrates. The original oath is over 2500 years old. The most recognizable words in that oath are, “First, do no harm”—an obvious yet [...]
By Paul Reilly Imagine this. You’ve spent months working on a deal. You are generating momentum. The buyer expresses strong interest. Your sales instincts tell you it’s a done deal. But then, your buyer tells [...]
By Paul Reilly In the summer of 2002, I started my first business: a painting company. The business concept was simple. As a college student, I could learn how to run a business and make [...]
By Paul Reilly Monday, January 4 was the first official business day of 2021. As I commuted to work that morning, there was a dense fog blanketing the St. Louis area. I chuckled, wondering if [...]