About Linda Huizenga

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So far Linda Huizenga has created 76 blog entries.

ARE YOU PLUSSING YOUR CUSTOMER EXPERIENCE?

By Paul Reilly Walt Disney was a fanatical innovator. In the 1940’s, Walt created a term that became synonymous with improvement and enhancement—plussing. Walt was obsessed with plussing the customer experience. In Pat Williams’ book, [...]

2022-01-28T12:56:43-05:00

Stop Discounting in Tough Times

By Paul Reilly A recent article in Inc. Magazine suggested that “discounting is for dummies.” The article even mentions Warren Buffett’s philosophy on pricing. Although Buffett is a hands-off executive with his company, he is [...]

2021-12-16T12:31:18-05:00

The Worst Four-letter F-word is…FREE

By Paul Reilly Buyers are addicted to free. Buyers want free delivery, free installation, free samples, free warranties, free maintenance. Subscription-based companies often offer a "freemium" option to entice buyers. "Free" is bad business. The [...]

2021-05-19T11:07:09-05:00

More Meetings Please

By Paul Reilly Something is happening. Over the past month, my office has received an influx of requests to speak and train at LIVE (face-to-face) events. As an extroverted people person, you could imagine my [...]

2021-04-08T13:54:27-05:00

First, Do No Harm

By Paul Reilly The Hippocratic Oath dates back to the Greek physician, Hippocrates. The original oath is over 2500 years old. The most recognizable words in that oath are, “First, do no harm”—an obvious yet [...]

2021-04-01T11:46:22-05:00

Leading Through Tough Times

By Paul Reilly In the summer of 2002, I started my first business: a painting company. The business concept was simple. As a college student, I could learn how to run a business and make [...]

2021-01-21T15:05:27-05:00

Reduced Visibility. Slow Down!

By Paul Reilly Monday, January 4 was the first official business day of 2021. As I commuted to work that morning, there was a dense fog blanketing the St. Louis area. I chuckled, wondering if [...]

2021-01-12T12:41:36-05:00