I often get the request for a reading list of books to add to a professional library. Here are some of my favorites. Enjoy.
Value-Added Selling by Tom Reilly (Of course, this is on the list.)
Crush Price Objections by Tom Reilly (What, you’re surprised?)
The Fifth Discipline: The Art & Practice of The Learning Organization by Peter M. Senge
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas Nagle, John Hogan and Joseph Zale
Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty by John A. Goodman
The 80/20 Principle: The Secret to Achieving More with Less by Richard Koch
Integrity: The Courage to Meet the Demands of Reality by Henry Cloud
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo
The Paradox of Choice: Why More Is Less by Barry Schwartz
The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom by Jonathan Haidt