In-depth Training Programs

Tom conducts public seminars at his training center in St. Louis several times a year and is available to conduct in-house training that is designed specifically for your company or organization, at your location or at his training center. All of Tom’s training sessions are designed to address different aspects of Value-Added Selling as a go-to-market strategy.



When salespeople embrace the VAS philosophy and execute it strategically and tactically, they will compete aggressively and profitably on their total value, not just price. Visit this page to learn more about the sales training options available as a public seminar or in-house training for salespeople.


When salespeople employ the ideas from this program, they will achieve a pre-emptive competitive advantage, guide the sales conversation down a path of value versus price, and respond effectively to price objections if they surface. Visit this page to learn more about this seminar. This is offered only as an in-house training option; there is no public seminar for this.

SALES AND SERVICEĀ 101: Getting Back to the Basics of Business

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Specialists in Value-Added Sales Training