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	<title>Value-Added Selling &#124; Crush Price Objections &#124; Coaching for Sales Success &#124; Tom Reilly Training</title>
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	<description>Tom Reilly author of: Value-Added Selling, Crush Price Objections, Coaching for Sales Success. Tom Reilly Training is dedicated to helping sales and marketing executives achieve their strategic objectives by helping their salespeople achieve tactical sales goals.</description>
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		<title>Who and What Determine Your Price?</title>
		<link>http://tomreillytraining.com/blog/who-and-what-determine-your-price/</link>
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		<pubDate>Wed, 16 May 2012 15:25:03 +0000</pubDate>
		<dc:creator>trtsite</dc:creator>
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		<description><![CDATA[In nearly every seminar I conduct, salespeople and their managers claim that the market determines their selling price. Wrong. If the market determines price, there would be only one price that sellers could charge. The market does not determine your price. Believing that the market determines the selling price is relinquishing one’s responsibility for setting [...]]]></description>
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		<title>What Is the Opportunity Cost of This Business?</title>
		<link>http://tomreillytraining.com/blog/what-is-the-opportunity-cost-of-this-business/</link>
		<comments>http://tomreillytraining.com/blog/what-is-the-opportunity-cost-of-this-business/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 19:07:47 +0000</pubDate>
		<dc:creator>trtsite</dc:creator>
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		<description><![CDATA[Opportunity cost represents the indirect costs and missed opportunities when one chooses a course of action. Buyers often view the price difference between one seller and another as an opportunity cost and ask themselves, “What other ways could we spend or invest that money if we did not choose the more expensive alternative?” Those foregone [...]]]></description>
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		<title>Transformational Value</title>
		<link>http://tomreillytraining.com/blog/transformational-value/</link>
		<comments>http://tomreillytraining.com/blog/transformational-value/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 17:49:12 +0000</pubDate>
		<dc:creator>trtsite</dc:creator>
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		<guid isPermaLink="false">http://tomreillytraining.com/?p=321</guid>
		<description><![CDATA[Blaise Pascal, scientist-turned-philosopher, wrote: “Clarity of mind means clarity of passion.” Embracing the Value-Added Selling philosophy as our core focus and organizing our sales priorities around it intentionally limit and liberate us. They limit us to performing only those tasks that add value to our efforts and liberate us from things that add cost without [...]]]></description>
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		<title>Discipline Is a Good Thing for Salespeople</title>
		<link>http://tomreillytraining.com/blog/discipline-is-a-good-thing-for-salespeople/</link>
		<comments>http://tomreillytraining.com/blog/discipline-is-a-good-thing-for-salespeople/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 15:56:07 +0000</pubDate>
		<dc:creator>trtsite</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://tomreillytraining.com/?p=311</guid>
		<description><![CDATA[By Tom Reilly, author of Value-Added Selling (McGraw-Hill, 2010) Discipline is a word that evokes mixed reactions from people. For some, it conjures up images of punishment and self-denial—of authoritarians and ascetics. For others, it sounds more like glue—the sinew of one’s spirit. I have found that discipline has a better ring to it as [...]]]></description>
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		<title>Take PRIDE in Your Career</title>
		<link>http://tomreillytraining.com/blog/take-pride-in-your-career/</link>
		<comments>http://tomreillytraining.com/blog/take-pride-in-your-career/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 16:38:05 +0000</pubDate>
		<dc:creator>trtsite</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://tomreillytraining.com/?p=294</guid>
		<description><![CDATA[For most of the four years that I spent in the U. S. Army, I was actively involved in training—receiving it and delivering it. In one of the leadership schools I attended, there was a poster that hung on the wall to my immediate left. I stared at it for seven weeks. It was a [...]]]></description>
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		<title>Tom Reilly&#8217;s Reading List</title>
		<link>http://tomreillytraining.com/blog/tom-reillys-reading-list/</link>
		<comments>http://tomreillytraining.com/blog/tom-reillys-reading-list/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 20:37:19 +0000</pubDate>
		<dc:creator>trtsite</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://tomreillytraining.com/?p=277</guid>
		<description><![CDATA[Occasionally, I receive requests for a reading list of business books that I feel would help salespeople. Even though my list could extend into dozens, here is a list of twelve that I feel can make a real difference for you in your career. It is my pleasure to bring you this value-added information. Reilly, [...]]]></description>
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		<title>Help Buyers Make Better Decisions</title>
		<link>http://tomreillytraining.com/blog/help-buyers-make-better-decisions/</link>
		<comments>http://tomreillytraining.com/blog/help-buyers-make-better-decisions/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 14:29:30 +0000</pubDate>
		<dc:creator>studio2108</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://tomreillytraining.com/?p=231</guid>
		<description><![CDATA[The objective of a buying decision is to optimize your purchasing power while satisfying your needs. Buyers that intentionally narrow their definition of pain and gain consequently limit the definition of the other. If the goal is to maximize gain and minimize pain, buyers must be willing to explore fully pain and gain. Pain is [...]]]></description>
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		<title>Coaching for Sales Success Public Seminar</title>
		<link>http://tomreillytraining.com/uncategorized/coaching-for-sales-success-public-seminar/</link>
		<comments>http://tomreillytraining.com/uncategorized/coaching-for-sales-success-public-seminar/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 14:57:31 +0000</pubDate>
		<dc:creator>trtsite</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomreillytraining.com/?p=179</guid>
		<description><![CDATA[Join Tom Reilly for this public seminar January 9, 2012. To view more information &#8211; click here]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Value-Added Selling Public Seminar</title>
		<link>http://tomreillytraining.com/upcoming-events/value-added-selling-public-seminar-2/</link>
		<comments>http://tomreillytraining.com/upcoming-events/value-added-selling-public-seminar-2/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 16:04:11 +0000</pubDate>
		<dc:creator>trtsite</dc:creator>
				<category><![CDATA[Upcoming Events]]></category>

		<guid isPermaLink="false">http://tomreillytraining.com/?p=139</guid>
		<description><![CDATA[Join Tom Reilly July 10 &#8211; 11, 2012 for this important training. To view more information &#8211; click here]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Value-Added Selling Masters Program</title>
		<link>http://tomreillytraining.com/upcoming-events/value-added-selling-masters-program/</link>
		<comments>http://tomreillytraining.com/upcoming-events/value-added-selling-masters-program/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 14:44:01 +0000</pubDate>
		<dc:creator>studio2108</dc:creator>
				<category><![CDATA[Upcoming Events]]></category>

		<guid isPermaLink="false">http://tomreillytraining.com/upcoming-events/value-added-selling-masters-program/</guid>
		<description><![CDATA[Join Tom Reilly June 11 &#8211; 15 for this Masters-level training.  To view more information &#8211; click here]]></description>
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