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	<title>Value-Added Selling &#124; Crush Price Objections &#124; Coaching for Sales Success &#124; Tom Reilly Training</title>
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	<description>Tom Reilly author of: Value-Added Selling, Crush Price Objections, Coaching for Sales Success. Tom Reilly Training is dedicated to helping sales and marketing executives achieve their strategic objectives by helping their salespeople achieve tactical sales goals.</description>
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		<title>Tom Reilly&#8217;s Reading List</title>
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		<pubDate>Tue, 14 Feb 2012 20:37:19 +0000</pubDate>
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		<description><![CDATA[Occasionally, I receive requests for a reading list of business books that I feel would help salespeople. Even though my list could extend into dozens, here is a list of twelve that I feel can make a real difference for you in your career. It is my pleasure to bring you this value-added information. Reilly, [...]]]></description>
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		<title>Help Buyers Make Better Decisions</title>
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		<description><![CDATA[The objective of a buying decision is to optimize your purchasing power while satisfying your needs. Buyers that intentionally narrow their definition of pain and gain consequently limit the definition of the other. If the goal is to maximize gain and minimize pain, buyers must be willing to explore fully pain and gain. Pain is [...]]]></description>
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		<title>Coaching for Sales Success Public Seminar</title>
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		<description><![CDATA[Join Tom Reilly for this public seminar January 9, 2012. To view more information &#8211; click here]]></description>
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		<title>Value-Added Selling Public Seminar</title>
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		<pubDate>Tue, 06 Sep 2011 16:04:11 +0000</pubDate>
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				<category><![CDATA[Upcoming Events]]></category>

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		<description><![CDATA[Join Tom Reilly February 28 &#8211; 29, 2012 for this important training. To view more information &#8211; click here]]></description>
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		<title>Value-Added Selling Masters Program</title>
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		<comments>http://tomreillytraining.com/upcoming-events/value-added-selling-masters-program/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 14:44:01 +0000</pubDate>
		<dc:creator>studio2108</dc:creator>
				<category><![CDATA[Upcoming Events]]></category>

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		<description><![CDATA[April 2012 &#8211; keep checking for dates.  To view more information &#8211; click here]]></description>
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		<title>Value-Added Selling Public Seminar</title>
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		<pubDate>Tue, 23 Aug 2011 14:43:12 +0000</pubDate>
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		<description><![CDATA[Join Tom Reilly for a Public Seminar on August 30-31, 2011. View more information and download the PDF - Click Here]]></description>
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